As the largest part of the foreign students in UK, post-90s Chinese students become a consumer group who cannot be ignored by British travel companies in the tourism market segments. This dissertation aimed to be based on push-pull theory, Maslow's theory of hierarchy of need and travel career ladder theory to study the tourism motivations of theirs by using quantitative and qualitative research methods. In this study, the research data were obtained through questionnaires and interviews, processing and analyzing with SPSS 20.0 to obtain the following results.
First, the post-90s and the post-80s Chinese students all hoped that their internal and external needs relating to relaxation motivation could be met. Second, in terms of pursuing stimulation, the internal needs relating to stimulation motivation of the post-90s and the post-80s Chinese students were not strong, and they were all not interested in challenging tourist attractions. Third, Chinese students of the two generations have strong internal needs relating to interpersonal relationship, which was specifically reflected in the aspects of improving feelings with friends and making new friends. Both the post-90s and the post-80s Chinese students expected that their external needs relating to making friends motivation could be met. Fourth, in high-level tourism motivations such as self-development and self-fulfillment, the score of post-90s Chinese students was significantly higher than the score of post-80s Chinese students. Meanwhile, the post-90s Chinese students paid more attention to meeting external needs relating to self-development and self-fulfillment than the post-80s Chinese students, which was reflected in that they could appreciate and have an access to unique scenery and people that allowed them to learn knowledge relating to their major and future work-related, to enjoy those natural and cultural landscape that have a long history, world influence and they admired, and to enjoy unique cultural, historical, religious, artistic contents of tourism destinations.
In addition, this study put forward its limitations and directions of future research, according to the characteristics of post-90s Chinese students in terms of tourism motivations, it brought forward recommendations on development of targeted marketing strategies for British travel companies.
Key words: tourism motivation; push-pull model; Maslow'