The fashion industry has recently heeded the call for sustainability and ethically sounds production. Tailor-made-matchmaking services are popular in the China and United Kingdom, so that there has been, however, a reluctant uptake of these products with many consumers and a seeming conﬂict with existing ‘fast fashion’ desires in this area. In addition, the research have explored the question on whether the feasibility of developing a fashion consultancy/agency, Fabrique, which provides tailor-made-matchmaking services in terms of outsourcing manufacturers to emerging designers in both UK and CN. In the design of the research, the interview and questionnaires are both applied. Besides that, ‘Self’ consumers, concerned with hedonistic needs, ‘Social’ consumers, concerned with social image and ‘Sacriﬁce’ consumers who strive to reduce their impact on the world, that is most people have no idea on the what trend the fashion is, and how to understand the fashion. The agency has played a significant role to give suggestions to the customers. These different groups view fast fashion in conﬂicting ways and subsequent implications for marketing sustainably produced fashion products to each group are, thus, signiﬁcantly different.
1.0 Introduction 介绍
欧洲是最大的奢侈品市场，占有40%的市场份额，但占中国市场的25%和日本市场的5%（Huang，Hsu&Ho，2014年）。在过去五年左右的时间里，许多大型时装公司的未来都受到了侵蚀。这是由于市场结构的变化、一系列的世界事件以及日本奢侈品市场的经济放缓，这是一种真正的依赖性的结合。在奢侈品时尚市场的冲击中，最关键的因素之一是不断变化的消费者。Europe is the largest market for luxury goods, capturing 40% market share, but for 25% of Chinese and 5%, Japan accounted for (Huang, Hsu & Ho, 2014). In the past five years or so, many large fashion houses have been eroded their future. This is due to the changing market structure, a series of world events and the economic slowdown in Japan's luxury market, which is a combination of real dependence. One of the most critical factors in the impact of a world of luxury fashion market is constantly changing and consumers. The meaning of luxury is changing, because the rise in personal disposable income. To illustrate this point better, let us back to the 80's fashion landscape. Decade for a Culture is related to a materialist pursuit. This means that in the fashion industry to emphasize symbol of social status, such as wearing designer. Although there are a variety of styles and anti-style, leading a little, From Dynasty and Dallas clues; large icons, big hair, gold, glamor and glitz. When "Now luxury" is not the last century, a giant flag 80s fanatic repeat of the brand is to be conne